Achieve cost reduction of
Number of APP users were
Website visitors increased by
over the same period from
the previous year.
Leezen is the largest organic food retail chain in Taiwan with more than 130 stores, and 29 oversea service locations in the United States, Canada, Singapore, Malaysia, Shanghai, and Hong Kong. Its origins began in 1998, when it worked with the “Tse-Xin Organic Agriculture Foundation” to drive more farmers to invest in organic farming by opening its first store. With the goal of restoring harmony between man and nature and safeguarding eco-sustainability, Leezen has developed a series of close relationships with farmers, food processing companies and downstream consumers to develop, manufacture and distribute a variety of healthier snacks.
Leezen promotes its products through its official website and an App that it provides to its members. In the early stage of the company’s operation, the company hosted its own website and database on premise. But as the company grew and the popularity of its app increased, website traffic increased to the point where the company knew it would need to transition to a cloud platform for stability and increased scale for future growth.
Leezen had decided to turn to AWS to provide the increased stability for its cloud computing platform, but due to its current developers and IT staff not being familiar enough with the cloud environment and not wanting to rewrite all of its code for the transformation, Leezen turned to Nextlink Technology for consulting and guidance. The APP and web hosting were then relocated to AWS and the service was optimized so that its mobile App can offer promotions and accommodate tens of thousands of people at the same time.
Nextlink optimized the existing architecture of Leezen with the condition that the original code remained unchanged. Nextlink’s solution included:
Before introducing the member App, the most worrying thing for Leezen was that its increasing website traffic could not be supported by its infrastructure, and the architecture cannot be loaded in time, which would leads to a poor user experience. In the original planning, Leezen was focused on server hardware specifications and bandwidth multiplication. This type of solution would not only require high initial investments in terms of fixed costs, but would also be unable to deal with surges in traffic during special promotions or holidays.
However, after choosing to transition the infrastructure to AWS by using Nextlink’s planning and consultation, Leezen’s monthly website expenses were reduced by 50% compared with the previous structure, and the number of App members grew to double the company’s expectations. The number of visitors to the website also increased by more than 50% compared with the same period the previous year, and the average daily bandwidth of the website increased from 3MB/sec to approximately 10MB/sec.
Amazon CloudFront, Amazon S3, AWS Application Load Balancer (ALB), AWS Auto Scaling, AWS Storage Gateway, AWS Relational Database(RDS)